It's a mindset.
It's a mindset.

Deft UK in context- Branding productivity

Now is the time to revolutionise productivity. To wear a ‘badge of honour’ that declares the passion to innovate and creatively push productivity. To demonstrate one’s skill and cleverness, that is the definition of Deft. Wear Deft with pride. Join the revolution. Deft is not just a logo. It is a mind-set. It’s trying to be the best you can be.

Ayn Rand said ‘wealth is a product of man’s capacity to think’. Google the word ‘deft’ and you will find 45 synonyms including skilful, adept, adroit, dexterous, agile, nimble, neat, handy, able, capable, skilled, proficient, accomplished, expert, experience,practised, polished, efficient, slick, professional, masterful, impressive and so on.

In a word, Deft epitomises the aspirations of so many people’s productivity.

We want to  inspire leaders. I’m reading a really inspiring book called ‘Royal Navy: Way of Leadership’ by Andrew St George, who is an academic and special advisor to the CEO and executive board of Marks & Spencer. I found an inspiring quote from a Navy Lieutenant Commander, Laurence Chadfield, who said: ‘over my nineteen years of service I have concluded the following: very few service men and women get up in the morning wishing to fail, not work hard or apply themsleves. Their zeal, self-determination and sense of humour never cease to be inspiring; this is what makes it a privilege to hold the Queen's Commision and lead often necessitating only the deftest of touches to allow our people to achieve quite astonishing results’.

At Deft we believe everyone is capable of demonstrating skill and cleverness. It’s all in the mind-set.


Everybody has value.

Show yours. Be Deft.





Wear Deft with pride.

Join the Revolution.

Dear Deft UK,

Stay Safe. Stay Deft.

During this challenging and testing time, I encourage you to stay safe and where possible stay deft.

Deft UK Team

Styling Britain to be more deft.

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