It's a mindset.
It's a mindset.


AROOP celebrates the art of dressing – it denotes ‘extremely beautiful’ in Sanskrit. Our fabrics are custom-woven in India. The label stands for fashion that’s rooted, timeless and speaks of quality craftsmanship. Comfortable fabrics, subdued colours with intrinsic silhouettes are the brand’s identity. We strongly believe in giving back to Mother Earth as much as we benefit from her. We strive to ensure minimum waste while producing every bit of clothing and upcycle left-over small scraps on books, headbands, quilts or so.


For more information please contact

Rachel Hawkes

Dear Deft UK,

Stay Safe. Stay Deft.

During this challenging and testing time, I encourage you to stay safe and where possible stay deft.

Deft UK Team

Styling Britain to be more deft.

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