May I present the Deft UK ‘Back to work’  Ethical Clothing Range

Based on the philosophy by Ralph Waldo Emerson ‘To be simple, is to be great’, our first full range based on qualitative foundations and clean cut designs. All Oeko-Tex certified manufacturing.

‘The new beginning’, ‘the new normal’, ‘the new life’. This time has been called so many different things, but the key word and common denominator between all these phrases is ’new’. Newness is not a bad thing. I fundamentally believe it is a good thing. Newness is all about rebirth, refresh, re-think, re-do and re-define.

Many people during this time have expressed the yearning to ‘go back to normal’, but that is like wanting to shrink back to childhood and learn to walk again. We have experienced a pandemic and survived. Thus, the accomplishment and achievement of this means there is a growth and strength that should not be pushed aside. If one goes to the gym and acquires stronger muscles because of enduring the trials of competitive physical exercise afterward you would not expect that person to express a want to go back to the physicality they had before. That is exactly the same for this pandemic. We have experienced a time that has forged a sense of maturing physically, mentally, spiritually emotionally and all of that growth is here to stay. We cannot go back. We must move forward. This ethical clothing range is a reflection of newness. A clothing range to inspire the confidence to go back to work with a deft mind-set and an ethical way of going about things.

 ‘You are what you wear’, wear Deft with pride and embrace the ‘new normal’ with new confidence.